Prob Lemmings

They’re called lemmings — underground dwellers with a long-standing reputation.
A myth, to be precise.

And the story goes like this:
Lemmings supposedly gather in massive herds and march off together — to commit mass suicide.

Sounds dramatic.
Luckily, it’s not true.

These creatures are neither depressed nor self-destructive.
When food runs short, they migrate in search of new land.
Some die along the way — accidents, exhaustion, sickness.
The usual story in the life of any species.

But somehow, this tragic myth has survived for decades.
Still told, still believed, as if Disney himself were narrating.

So, no — lemmings are not a suicidal cult.

Their real behaviour is far more fascinating.
Lemmings are, by nature, loners.
Yet their love life? Always open for business.

They reproduce eagerly — and often — depending on how well the fridge is stocked.
When food becomes scarce, they huddle together.
Not because they crave company,
but because hunger makes even introverts social.

Seen from afar, their great migration can look like blind obedience —
a herd following some mysterious leader, full of trust and no questions asked.

Followers of a cult, perhaps?
Fanatics ready to jump off a cliff at their master’s command?
Stop! Myth!

Still, the image rings a bell.
When the human brain gets tired of thinking,
when it whispers to the finger, “Go on, point at some minorites,”
and when a crowd turns its frustration into hatred —
it’s not the lemmings we should blame.

Problems, in 2026, are not exactly in short supply.
Every day we can dip into a giant box of breaking news —
wars, scandals, politics, sports, and the usual global drama.
There’s so much to choose from because, yes, a lot happens —
and because news itself has become a business model.

That’s understandable.
And dangerously seductive.
Especially when a single, immensely wealthy owner controls the headlines.

Fortunately, both humans and lemmings are inventive.
Many professional journalists have walked away from corporate media
and started their own independent paths.
And with that, the quality of reporting is being remixed —
not always, but more and more often.

These independent journalists have only one boss:
the Code of Journalism.
Their goal is simple:
to gather facts from multiple sources,
to build truth on solid ground.

Readers want to rely on what they read —
to trust that it’s real,
and told as objectively as possible.

But that’s not easy.
Real journalism takes time.
And time, these days, is expensive.

The new mantra:

• Report first.
  
• Report fast.
  
• Report in instalments.

What a Dilemming.
What a dilemma.
What a media adventure —
for us, the readers.